Introduction end-to-end analytics on the basis of Google Analytics and OWOX BI.
Mission:
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To implement on the current website a striming of data in OWOX BI and a possibility to create models of attribution by the issued orders.
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To deploy the online-analytics system at the new website’s test stand including:
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striming in OWOX BI
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Google Enhanced Ecommerce control
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Import of expenses from advertizing systems
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Opportunities for maintaining the analysis of advertizing sources’ efficiency by the paid orders, taking into account distribution of value on all channels, taking part in the order.
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