Website Promotion - is one of the most inexpensive and effective ways to expand customer base.
SEO (Search Engine Optimization) — a set of activities directed to increase the resource position of the company or online store in a search engine for specific requests or by traffic.
The main difference of SEO is that visitors trust the sites located in the top of an organic search. According to a statistical research, users usually click on such resources considering them as more authoritative than, for example, the sites in the sponsor’s results (contextual advertising). Of course it doesn't mean that it is necessary to refuse a contextual advertizing. On the contrary, the combination of SEO of web site and contextual advertizing gives the greatest effect. This is due to a number of advantages: the ability to set independently the name and description of the site, specify the target page where user will be taken after the click, also time and regional targeting.
What we recommend first of all is to provide the inflow of customers who are looking for your products or services in the net right now.