Introduction end-to-end analytics on the basis of Google Analytics and OWOX BI.
To implement on the current website a striming of data in OWOX BI and a possibility to create models of attribution by the issued orders.
To deploy the online-analytics system at the new website’s test stand including:
striming in OWOX BI
Google Enhanced Ecommerce control
Import of expenses from advertizing systems
Opportunities for maintaining the analysis of advertizing sources’ efficiency by the paid orders, taking into account distribution of value on all channels, taking part in the order.